Tuesday, January 15, 2008

New Air Jordan 23 Is Very Eco Friendly



Don't be alarmed, you didn't accidentally click on Hypebeast or Sneakerfreaker. Nike is pointing towards a better future with it's latest and possibly last edition of the iconic Michael Jordan sneaker. The shoe is part of a collection known as Nike Considered.
"To be qualified as CONSIDERED, is must maintain these benchmarks:
1. Must be made from recyclable materials. (i.e., 100% recyclable plastics or veg-tanned leathers.)
2. Zero Toxins. Zero chemical adhesives. (no glue.)
3. Mechanical vs Chemical. (using mechanics and engineering to put the shoe together instead of chemical solutions.)
4. Closed Loop Technology. (the shoe must be able to come back 100% as another shoe or something else. Nothing goes to waste.)"



I'm happy to see someone as mainstream as Nike using "cradle to cradle" design principles. C2C in a nutshell, is design considering the entire life cycle of a product. My only question and concern is who's making the shoes? Eco friendly design is a great start, but if they are being made by any kind of "sweat shop" labor then the value chain gets weaker.

Via Jeff Staple

1 comment:

Anonymous said...

Good information.

Buying a smart pair of sports shoes is something most people fancy. The medley of colors, elegant designs and ‘hottest in the market’ factor greatly influence one’s decision while buying their sports wear. But how often does one think of the practicality of the shoes and the purpose and sport for which it has been designed? Maybe very few may base their decision on the intended sport they play rather than the look of the shoe.

When buying a pair of professional sports footwear, it’s very important to understand that every shoe is designed for a specific sport while some serve the purpose of daily wear. Therefore, if you are in a daily exercise routine or play specific sports, then you should buy only those shoes that have been designed for that sport. However, if you are looking for a smart and sleek pair of sports shoes for regular wear, then you can base your buying decision on the look of the shoe.